Shopify
AI-native leadership in online checkout
2025
As one of the early adopters of AI at Shopify, I made strides with how we push AI to prototype and develop ideas while launching impactful initiatives in crypto, agentic (AI) commerce and leading a major Checkout redesign.
The problem
Shopify Checkout powers 12% of ecommerce sites. Its Checkout is considered the Gold Standard. How do you improve a product that already works well? With changing headwinds in the payments space - a dated UI, competitors, AI - my challenge was to quickly learn what worked and quickly leverage research, data and instinct to identify new opportunities for Shopify to stay a leader in the payments and ecommerce space.
The problem
Shopify Checkout powers 12% of ecommerce sites. Its Checkout is considered the Gold Standard. How do you improve a product that already works well? With changing headwinds in the payments space - a dated UI, competitors, AI - my challenge was to quickly learn what worked and quickly leverage research, data and instinct to identify new opportunities for Shopify to stay a leader in the payments and ecommerce space.
The problem
Shopify Checkout powers 12% of ecommerce sites. Its Checkout is considered the Gold Standard. How do you improve a product that already works well? With changing headwinds in the payments space - a dated UI, competitors, AI - my challenge was to quickly learn what worked and quickly leverage research, data and instinct to identify new opportunities for Shopify to stay a leader in the payments and ecommerce space.
Finding opportunities for growth
I worked across disciplines to identify multiple initiatives to improve Shopify's famously performant Checkout.
Finding opportunities for growth
I worked across disciplines to identify multiple initiatives to improve Shopify's famously performant Checkout.
Finding opportunities for growth
I worked across disciplines to identify multiple initiatives to improve Shopify's famously performant Checkout.
Brand Expression x AI
One opportunity I identified was that Shopify’s Checkout lacked branding on merchant storefronts. I worked with my design team to ideate on ways we could keep the consistency of Shopify’s checkout while allowing limited but impactful moments for brand voice that are effortless for merchants to set up and implement.
Brand Expression x AI
One opportunity I identified was that Shopify’s Checkout lacked branding on merchant storefronts. I worked with my design team to ideate on ways we could keep the consistency of Shopify’s checkout while allowing limited but impactful moments for brand voice that are effortless for merchants to set up and implement.
Brand Expression x AI
One opportunity I identified was that Shopify’s Checkout lacked branding on merchant storefronts. I worked with my design team to ideate on ways we could keep the consistency of Shopify’s checkout while allowing limited but impactful moments for brand voice that are effortless for merchants to set up and implement.
Extracting brand attributes with AI
I sketched with the team around ideas where the brand color and logo could interplay in the header more boldly. I vibecoded a tool intended for Merchants to automatically creates a transparent SVG of a logo and extracts options for brand spot colors based on their web store.
Extracting brand attributes with AI
I sketched with the team around ideas where the brand color and logo could interplay in the header more boldly. I vibecoded a tool intended for Merchants to automatically creates a transparent SVG of a logo and extracts options for brand spot colors based on their web store.
Extracting brand attributes with AI
I sketched with the team around ideas where the brand color and logo could interplay in the header more boldly. I vibecoded a tool intended for Merchants to automatically creates a transparent SVG of a logo and extracts options for brand spot colors based on their web store.
Shopify
AI-native leadership in online checkout
2025
As one of the early adopters of AI at Shopify, I made strides with how we push AI to prototype and develop ideas while launching impactful initiatives in crypto, agentic (AI) commerce and leading a major Checkout redesign.
Agentic Commerce
As part of a small cross-functional team, I helped pitch OpenAI on a first-of-its-kind integration allowing ChatGPT Plus, Pro, and Free users to purchase directly within chat, turning ChatGPT into a commerce surface for over a million Shopify merchants overnight.
Agentic Commerce
As part of a small cross-functional team, I helped pitch OpenAI on a first-of-its-kind integration allowing ChatGPT Plus, Pro, and Free users to purchase directly within chat, turning ChatGPT into a commerce surface for over a million Shopify merchants overnight.
Agentic Commerce
As part of a small cross-functional team, I helped pitch OpenAI on a first-of-its-kind integration allowing ChatGPT Plus, Pro, and Free users to purchase directly within chat, turning ChatGPT into a commerce surface for over a million Shopify merchants overnight.
Checkout in the AI era
I steered the team to think about ways to make Checkout more compact, flexible and versatile so it can sit naturally within the context of agentic surfaces like ChatGPT and Claude. This work resulted in a successful partnership with Open AI.
Checkout in the AI era
I steered the team to think about ways to make Checkout more compact, flexible and versatile so it can sit naturally within the context of agentic surfaces like ChatGPT and Claude. This work resulted in a successful partnership with Open AI.
Checkout in the AI era
I steered the team to think about ways to make Checkout more compact, flexible and versatile so it can sit naturally within the context of agentic surfaces like ChatGPT and Claude. This work resulted in a successful partnership with Open AI.
Launching Crypto
Another cross-company collaboration was with Coinbase, in which we worked directly across two leaders in fintech and ecommerce to bring cryptocurrency into Shopify. The product launched in July 2025 with a joint announcement onstage between the two CEOs.
Launching Crypto
Another cross-company collaboration was with Coinbase, in which we worked directly across two leaders in fintech and ecommerce to bring cryptocurrency into Shopify. The product launched in July 2025 with a joint announcement onstage between the two CEOs.
Launching Crypto
Another cross-company collaboration was with Coinbase, in which we worked directly across two leaders in fintech and ecommerce to bring cryptocurrency into Shopify. The product launched in July 2025 with a joint announcement onstage between the two CEOs.
Crypto for everyone
A key design challenge was making crypto feel like another part of the overall Checkout experience. While crypto users tend to be more tech-forward, we pushed to simplify the experience on both Shopify and Coinbase surfaces so they feel streamlined in the end-to-end journey.
Crypto for everyone
A key design challenge was making crypto feel like another part of the overall Checkout experience. While crypto users tend to be more tech-forward, we pushed to simplify the experience on both Shopify and Coinbase surfaces so they feel streamlined in the end-to-end journey.
Crypto for everyone
A key design challenge was making crypto feel like another part of the overall Checkout experience. While crypto users tend to be more tech-forward, we pushed to simplify the experience on both Shopify and Coinbase surfaces so they feel streamlined in the end-to-end journey.
A vibe-coded pattern I created to show how payment methods can scale
The outcome
My time at Shopify landed multiple wins. A complete audit and roadmap for redesigning Checkout with live experiments proving out the uplift in conversion. Two major launches with Open AI and Coinbase, showcasing Shopify at the bleeding edge of commerce and AI.
The outcome
My time at Shopify landed multiple wins. A complete audit and roadmap for redesigning Checkout with live experiments proving out the uplift in conversion. Two major launches with Open AI and Coinbase, showcasing Shopify at the bleeding edge of commerce and AI.
The outcome
My time at Shopify landed multiple wins. A complete audit and roadmap for redesigning Checkout with live experiments proving out the uplift in conversion. Two major launches with Open AI and Coinbase, showcasing Shopify at the bleeding edge of commerce and AI.
